Where do you go for advice?  Do you follow the yellow brick road to seek advice from the Wizard?

Getting advice may be as close as your own customer list.  You likely have a number of trusted customers who would be willing to serve on a “Customer Advisory Board.”  Most would consider it an honor you asked them to play an advisory role in your business.

With the virtual flavor these days, the Customer Advisory Board need not ever meet face to face.  Communication could take place through email, telephone or web conferences.

Consider the value of getting customer feedback on a marketing piece that didn’t get the desired results, or a new marketing campaign before it’s launched or an enhancement to a current product.  All are perfect issues to bring before the advisory board for some honest feedback.

In addition to the priceless feedback you receive, you’ll also get some customers with an emotional stake in your company, since their ideas are being employed in the operation of your company, generating additional customer loyalty.

You can find more details on these and other things you wish you had in your Business Success Toolbox in the book, Small Business BIG RESULTS.

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