Have you ever offered your products or services as a door prize? Was it your intent to get business from it? And did you?

I recently took advantage of services at a spa I’d won at a lunch meeting of a professional organization. I’d made an appointment and mentioned I’d also like a manicure while I was there. When I arrived, I was greeted, by “Oh, you must be my next client.”

Contrast that greeting to one my husband received later that day when he stopped to pick up dinner at a nearby Chinese restaurant we frequent about once every other month. “Hi! Anthony! How are you?!”

Now, the appointment at the spa was for a service I wasn’t familiar with and, as I later found out, has the best results when there are multiple visits. While the service was okay, I was simply handed a brochure as I left (which is where I learned about the need to return for multiple visits). There was no exclamation about what a difference the treatment had made or even the slightest hint that I might want to book additional treatments. The manicure I’d asked about when making the appointment did not materialize either.

Hello? What is the reason you offer a door prize anyway?

At the spa, my experience could have been concluded by telling me what benefits they could already see and how more treatments could have an even more pronounced effect. Could they schedule my next treatment? And, that manicure you wanted... As it was, there were no additional sales made that day (although I would have been happy to have made a purchase) and no repeat business.

So, don’t offer a door prize..., that is, until you’re prepared to reap the benefits.

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